The internet allows patients to be picky. Whether it’s comparing every possible place to buy falafel in your area or selecting a new dentist, people have tons of resources at their fingertips to find the exact right match for their needs – right down to the option of a falafel salad vs. a falafel wrap for the ideal lunch experience.
As patients become consumers of healthcare, Dental Support Organizations (DSOs) need to find ways to give them exactly what they want, when they want it, or risk losing patients to competitors.
One of the most effective methods to improve patient experience is by leveraging technology. When used strategically, technology can enhance every aspect of the patient journey, from the first interaction to post-treatment follow-ups.
The Role of Technology in Enhancing Patient Experience
1. Streamlined Appointment Scheduling
Gone are the days when patients were willing to play phone tag just to book an appointment. Today’s patients expect the convenience of online booking, where they can select a time that suits their schedule without waiting on hold or navigating office hours.
Online scheduling platforms, when integrated with practice management software, allow patients to book, reschedule, or cancel appointments at their convenience. This not only improves patient satisfaction but also optimizes the practice’s appointment calendar, reducing gaps and no-shows.
2. Personalized Patient Communication
Automated reminders for appointments, personalized follow-up messages after procedures, and educational content tailored to the patient’s treatment plan are just a few ways technology can enhance communication. These touches show patients that their care is a priority, building trust and encouraging loyalty.
Technology enables dental practices to communicate with patients in a way they prefer. Traditionally, practices use phone calls to provide patient reminders when many would be interested in receiving emails or texts instead. One study found that 80% of patients would prefer to communicate with providers digitally.
3. Efficient Patient Check-In
The check-in process is often the first in-person interaction a patient has with a practice, setting the tone for the entire visit. Traditional paper forms and long wait times can lead to frustration before the appointment even begins.
Digital check-in solutions allow patients to complete necessary forms online before their visit, significantly reducing wait times and making check-in smooth and stress-free. This efficiency is particularly valuable in a DSO setting, where managing patient flow across multiple locations is critical.
This pre-visit online check-in can also provide patients with information on exactly what to expect during their appointment to ease potential anxieties. A prepared, educated patient will probably report having a much better experience than one who comes in expecting the worst.
4. Enhanced Treatment Planning and Education
Patients are more likely to follow through with treatment plans when they fully understand their options and the benefits of each procedure. Advanced dental software offers tools that allow dentists to create detailed, visual treatment plans that are easy for patients to understand. Some systems even offer AI imaging and detailed patient risk assessments that help patients visualize the results of their treatment. This level of clarity and transparency improves patient satisfaction and offers the added bonus of increased case acceptance rates.
5. Seamless Payment Processes
Handling payments is often one of the most stressful parts of a patient’s visit. A smooth, transparent, and digital payment process reduces stress for patients and ensures that practices are paid promptly and accurately. There are several ways technology can make it happen:
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- Payment plans: A predetermined payment plan policy can turn financial barriers from mountains into molehills. Up to 90% of patients are interested in payment plans, but they’re hard to keep track of without digital tools.
- Online portals: Giving a patient access to a portal allows them to view statements, make payments, apply for health and wellness credit cards and even communicate with providers. It puts the power of payment in the patient’s hands and increases trust between provider and patient.
- Contactless payment: Secure apps like Apple Pay®, Google Pay™, and Samsung Pay® are gaining popularity, as are tap-to-pay systems. Letting patients pay how they want means upgrading to cutting-edge digital options that increase convenience.
6. Continuous Patient Engagement
Patient engagement shouldn’t end when the patient leaves the office. Technology enables practices to maintain ongoing communication, whether it’s through follow-up emails, patient portal messages, post-appointment surveys, or reminders for future care.
While in a perfect world dental hygiene would be top of mind at all times, most patients would prefer to use their brain power to focus on other things more important to them. Continuous engagement keeps the practice top-of-mind for patients, encouraging them to return for regular check-ups and refer others to the practice.
Oryx: Elevating the Patient Experience
The good news? Everything mentioned above exists and is ready for your practice to use. Oryx dental software is designed with the specific needs of DSOs in mind, offering a comprehensive suite of features that streamline operations and enhance patient care.
1. Integrated Online Booking
Oryx includes an integrated online booking system that allows patients to schedule appointments easily and conveniently. Unlike other dental software providers that offer this as an add-on, Oryx includes it as a standard feature, ensuring that your patients have access to a modern, user-friendly booking experience right from the start.
2. Personalized Communication Tools
Oryx’s communication tools enable DSOs to stay connected with patients in a personalized and meaningful way. Automated appointment reminders, post-treatment follow-ups, and targeted educational content are all part of Oryx’s comprehensive communication suite. These tools help build strong, lasting relationships with patients, improving retention and satisfaction.
3. Efficient Patient Check-In and Documentation
Oryx streamlines the check-in process with digital forms that patients can complete online before their visit. This not only reduces wait times but also ensures that patient records are accurate and up-to-date. For DSOs managing multiple locations, this level of efficiency is invaluable, as it allows for consistent patient experiences across all practices.
4. Advanced Treatment Planning and Visualization
Oryx’s treatment planning tools are designed to help dentists communicate effectively with patients. The software includes features like AI Imaging (Pearl’s Second Opinion AI natively integrated into the Oryx workflow) and auto-generated patient risk assessments, which make it easier for patients to understand their treatment options and feel confident in their decisions. This clarity not only enhances patient experience but also improves treatment outcomes.
5. Simplified Payment Solutions
Oryx offers integrated payment processing that makes it easy for patients to pay for their care. The software supports multiple payment methods, automated payment plans, and insurance integration, ensuring that the payment process is smooth and stress-free for patients. This ease of payment helps DSOs improve their revenue cycle management while enhancing the overall patient experience.
6. Continuous Patient Engagement
Oryx doesn’t just help DSOs manage the patient experience during the visit; it also provides tools for ongoing engagement. Automated follow-up emails, satisfaction surveys, and recall reminders are all part of Oryx’s patient retention strategy. By keeping patients engaged and informed, DSOs can build long-term relationships that drive loyalty and growth.
Let’s Get Digital
By enhancing the patient experience through streamlined processes, personalized communication, and advanced treatment planning, DSOs can achieve the ultimate goal of differentiating themselves and building lasting relationships with their patients.
Oryx offers a comprehensive, integrated solution that empowers DSOs to deliver exceptional patient experiences across all locations. From online booking to continuous engagement, Oryx provides the tools you need to meet and exceed patient expectations, all while optimizing your operations and improving your bottom line.
Ready to elevate your patient experience? Learn more about how Oryx can help your DSO thrive in the digital age. Contact us today to discover the difference Oryx can make for your practice.
